8 Signs that you're in need of a new website

Websites, much like frequently used items, have a tendency to require replacement more frequently than we'd prefer. Think of your favourite pair of running shoes or the phone you bought a few years ago – both of which need replacing sooner due to their declining performance or better alternatives emerging. This analogy holds true for websites as well. With the continuous evolution of web technologies and the intensifying online competition, websites are undergoing updates more frequently than ever before.

In this discussion, we will delve into the factors that render a website obsolete and explain why considering a new website might be necessary. To start, here's a concise list of reasons indicating the need for a website replacement:

  1. Inability to update content independently.
  2. Lack of responsiveness for mobile and tablet devices.
  3. High bounce rate – visitors leaving quickly.
  4. Complex and ineffective navigation.
  5. Subpar accessibility.
  6. Outdated design not aligned with the brand.
  7. Lengthy period since last update.
  8. Sluggish website performance.

We want this blog to serve as a helping hand for you to make the decision of whether you need a new site to improve your business.  

Content Updates

If you're reliant on external assistance for making content changes to your site, this could drain your resources and budget. Employing a Content Management System (CMS) with features like drag-and-drop editing and a WYSIWYG interface simplifies content updates. Our bespoke CMS, Jolojo, empowers clients to make changes anytime and anywhere.

Mobile-Friendliness 

Consider that 62% of site visitors access websites through mobile devices. A non-mobile-friendly site can drive away potential customers due to navigation difficulties, unsightly mobile layouts, or content display issues. Website responsiveness adapts content to diverse screen sizes, enhancing user experience and search engine visibility.

High Bounce Rates

A high bounce rate signifies visitors leaving after viewing just one page. Complex navigation, unattractive design, or unclear content can elevate this rate. Bounce rates often drop after a website redesign, enhancing engagement.

Think it's time for a change?

Whether it is a change to an existing website or if you are thinking about the development of a new website or web application get in touch with us through our email enq@barkweb.co.uk or give us a call on 01323 735800.

Navigation Usability

Optimal navigation entails a user-friendly menu accessible from every page. A balance between simplicity and comprehensiveness is essential for guiding visitors to core sections of your business. If navigation feels convoluted, a redesign might be due.

Accessibility

Prioritising accessibility is increasingly vital in website design. Improved accessibility widens your audience reach. Incorporating solutions such as proper alt tags, accessible colour palettes, organised content, and descriptive links showcases your commitment to inclusivity.

Branding and Design

Your website should vividly represent your brand and its strengths. A visually appealing design significantly influences user perceptions. Consumers gravitate toward aesthetically pleasing designs over simplistic ones, making a distinctive and appealing site crucial.

Regular Updates

Regular updates align your site with the latest trends, much like fashion or household electronics. Consistently refreshing your website keeps it contemporary and engaging for visitors.

Website Speed

A slow website can be discouraging. Studies indicate that a significant portion of visitors expect pages to load within three seconds. Slow-loading sites risk both visitor abandonment and lower search engine rankings due to Google's preference for faster sites.

In Conclusion

If you've reached the end of this discussion, you're likely contemplating a website redesign. At BarkWeb, we specialise in tailored designs and collaborate closely with clients to create sites that resonate with both them and their customers. Our unique CMS, Jolojo, offers extensive customisation options. To embark on a journey towards a new, improved website, reach out to us today at enq@barkweb.co.uk or initiate a conversation. Your website's potential awaits a transformation.