Social Media Marketing in Eastbourne
We are a social media marketing and digital marketing agency based in Eastbourne, East Sussex.
We provide a range of digital marketing techniques and services to empower our clients to reach their full potential online and across social media channels. Our strategic social media marketing and paid media campaigns are expertly managed to align with your business objectives.
We aim to put your business at the forefront of your targeted audience, increase your online presence and reach a wider range of potential customers and specified demographics across social media channels, such as Facebook, Instagram, Twitter and LinkedIn. We will expand your customer base, boost brand awareness, engage with potential consumers, fundamentally increasing growth and sales.
What is Paid Social Media?
Paid social media marketing refers to non-organic posts that are supported by advertising budgets and displayed to set audiences. Paid social allows audiences to be segmented to detailed levels and promote products or services to those who are most likely to engage with your business. Targeted campaigns aim to encourage people to find out more about your business and actively support you by following, liking or sharing your post, thereby expanding your customer reach!
Why Paid Social?
Social media algorithms frequently change, making it difficult to maintain the performance of organic posts. Social media platforms provide valuable first-party data, which allows for accurate targeting based on age, location, gender, relationship status, interests, employment status, and more. This level of fine targeting means adverts can be directed at specific segmented groups, for maximum relevancy. With social media marketing, you can be assured that posts will reach their intended audience and generate tangible results for your business.
Social Media Marketing Strategy
To ensure the success of your marketing campaign, we will develop a comprehensive social media strategy that encompasses clear objectives, a defined daily budget, selected social media channels, and a precisely targeted audience. We will begin by establishing the goals and objectives of your campaign to ensure we target your audience effectively and generate the best results and outcomes. We will identify the most suitable platforms for your campaign, recognising that different networks appeal to specific audiences and industries. Beyond paid social media, we excel in organic social media marketing, leveraging a strategic mix of both to maximise effectiveness.
Social Media Marketing Benefits
Social media marketing, both paid and organic, can have a multitude of benefits for your business and aims to;
- Reach New Audiences
- Boost Brand Awareness
- Increase Online Presence
- Engage With the Public
- Target Specific Audiences
- Drive Audience Engagement
- Grow Customer Base
- Increase Sales
- Increase Growth
We avoid tracking vanity metrics as a legacy practice. Success is defined by your individual business goals. Our paid social media strategy will be designed to deliver meaningful results for your business, not meaningless clicks.
So long as we know your goals, we can help you to achieve them!
Our Paid Social Media Services
Instagram Advertising
Instagram is focused on displaying images and video ads as a more visual platform. The best part about Instagram advertising is it works. According to Instagram 60% of people say they found new products via the platform and 75% of Instagrammers have taken action after being inspired by an ad post.
Facebook Advertising
Facebook advertising is a method of paying to post sponsored content via Facebook to reach a broader audience. Facebook advertising is often used to grow web traffic, and to increase brand exposure. Most people use Facebook advertising to either gain a larger target audience or to increase their conversions via their main website.
LinkedIn Advertising
LinkedIn is a great tool for advertising to B2B companies to help build brand awareness and leads, generate online recognition and shared content. Many professionals use LinkedIn to achieve their marketing targets and connect with people in their industry. These types of ads help companies to increase sales, hire talented people and become a part of an industry’s social media presence.