Kino Cinemas - Website, Online Ticketing, POS & Marketing

www.kinodigital.co.uk

The Project

Kino Digital are a chain of contemporary cinemas with venues in Rye in East Sussex, Hawkhurst in Kent & Bermondsey in London. Kino pride themselves on their ability to provide a finer, more relaxed experience and environment compared to other cinemas.

Each venue has a restaurant, a cafe or a bar where customers can eat or drink, alongside comfortable seating and a place that you can enjoy a drink before and after your film. Kino approached BarkWeb requiring to improve three main key areas of their business including; designing a marketing website, setting up a new POS (point of sale) system and upgrading their email marketing process.

Project Brief

Create a new marketing website integrated with a new ticketing system and a design focus on the venues instead of primarily the cinema rooms.
Set up a new POS system for hardware across all three venues.
Strategize a new process for the weekly newsletter distribution to customers.
Train all key Stakeholders on how to make changes to the site, plan film schedules & use the new POS system.

Bespoke Cinema Website

We worked alongside Kino Digital to gain an understanding of their business objectives and goals in order to create the design and branding to Kino's specific requirements. The design process included the use of Adobe XD to mock-up initial designs, followed by working prototypes showing how aspects on the website would navigate and function.

Once the design process had been agreed, the project then moved to the web development team who could begin the development stage of the project. This included integration with the new external cinema management system to ensure seamlessly delivery to customers when purchasing tickets both in the venue and online.

POS System

For this integration we decided to use an external cinema management system to integrate into the tills and back-office. This cinema management tool focused on Kino’s film scheduling and ticketing operations alongside the day-to-day selling of concession items and private hires. For each of the venues, we needed to ensure that the import of all previous data for customers, members, concession items and films were moved across correctly, with no mistakes in the data and no discrepancies between their old database and the new one.

Training and Support

We created a bespoke in-house guide for the Managers of each venue, paired with documentation provided by the POS system itself as the new system contained the latest features for Kino’s day to day operations. We married this up with multiple training sessions with Kino, covering all venues and have continued providing support for the team whenever assistance has been required.

Email Marketing

As part of the project, Kino also required the capability to send customised emails to target customers who frequent specific cinema venues. This email marketing technique and set up allows Kino to target audiences by segments and demographics for their chosen venues and ensure that customers only receive emails based on the venues they are most interested in.

The new marketing tool uses a simple WYSIWYG functionality so that any changes can be made to the email before sending it out. Previously Kino had to create a new email from scratch every time so the new email marketing system has saved them both time and money!

Get in touch today - let's save you time and money.

If you're interested in our bespoke website development, have an internal system third part integration that you want to take online or wish to discuss how we can help then please get in touch.

Start a Conversation