Lumimix - SEO Campaign Management
200% increased online visibility since 2019
The Challenge
Lumimix is an event organiser specialising in great entertainment for weddings, parties & events, hiring live bands, singers, DJs, giant light up letters, selfie pod photo booths and various audio visual and technical services. Based in Hove in East Sussex they work with venues around East Sussex and West Sussex, but also operate throughout the South East.
After a successful integration to our new in-house CMS system, Jolojo, from their previous WordPress site, Lumimix wanted to grow and expand their business by using our specialist SEO strategy and campaign management services.
The Solution
The focus of the SEO campaign was to make sure that the website delivers positive results for the business and to perform regular monthly monitoring to track organic search engine rankings. A combination of dedicated SEO services has resulted in generating a greatly improved ROI and has made a significant difference, especially compared to their previous WordPress site.
To begin the SEO campaign we preformed in-depth keyword research to gather data and understand where we can make improvements for Lumimix in terms of visibility. Valuable, relevant keywords were found that were not previously exploited on their WordPress site. These keywords would form the basis of future optimised content creation, with the view of increasing organic traffic to the website.
The design and development of their new website, using our bespoke CMS Jolojo, was carried out with technical SEO in-mind. Newly created pages had keyword optimised titles and meta descriptions. Images had optimised titles and ALT texts, with all internal links having unique and optimised anchor text.
SEO Campaign Results
We are pleased to be continuing to support and partner with Lumimix who we provide further content optimisation services on a monthly basis. This includes continued keyword research and landing page creation and we are proud to say has increased their online visibility by 200% since 2019.
The following statistics show year on year Lumimix website data, comparing 2020 with 2021.
- Overall website users increased +63.86%.
- Organic website traffic increased by +41%
- 527.06% increase in sessions