Russell Cawberry - Web Design & CMS

Exemplary independent building contractors based in Cheam, Surrey.

www.russellcawberry.com

The Project

Russell Cawberry came to us with a brief to achieve 3 main objectives:

Produce a modern elegant design that would showcase their work.
Evaluate and consolidate the existing content with a view to re-structuring.
Allow ease of updating via a modern CMS.

Pre-Build

As ever when dealing with a client with an existing, it was essential to fully evaluate the live site and to learn from data interrogated from Google Analytics and via interviews with the client. We also helped configure and introduce an internal attribution model so they could start gaining insight as to where and why enquiries were being made.

Once the current usage of the site was understood and requirements were agreed a detailed specification was written and used as our contract for the project.

Design

We had gained insight into what Russell Cawberry required in terms of design to incorporate the quality of work being undertaken and the stature of their clients. Russell Cawberry invested in professional photography at the end of each of their projects.

The design concepts main focus was to introduce space for the content to breath so that images would 'pop' and navigation could me minimised and made as efficient as possible. After trialling different colour schemes a pallet was agreed that used their existing logo colour as a primary key.

Build

The site was built on our own CMS, Jolojo, and the client was introduced to the system early on in the build phase so they could contribute to porting content an. Editing this 'on page' enabled the client to make text changes that were relevant but also instantly looked visually appealing and exactly what they wanted to achieve in terms of design and layout.

Staff Area

During the build phase it was relevant to introduce a members area for staff which contains important documents that can be accessed 'on-site.' For example, the companies liability insurance was now accessible to site managers when required, as opposed to being requested and stopping work. This resulted in improved efficiency for the team and saved them time.

Russell Cawberry can now easily manage their users with the in-built security of Jolojo. Documents are also non-shareable as the Jolojo file manager can attribute documents as 'members only' and security can also be granular so different user levels can be created (from staff, to foremen, managers etc.) so only relevant documents are shown or available to different user groups as required.

Pre-Live Checks

As part of our quality control process, the site was put through our sign-off process which tests the site on different devices and in different browsers (to cover 98% of the potential usage). All legacy URL's and changed URL's were mapped to new URL's.

Live

Once the site was made live Google search console was set-up and monitored closely for any second generation links incoming to unknown pages. Google Tag Manager was configured and added to the attribution model and the site was monitored closely for two weeks to make sure no issues were encountered.

Results

We are pleased to report that the new website now has 215% more traffic and enquiries are noticeably up. Additionally, through the CMS, the client is empowered to keep their content up to date and relevant whilst remaining fully supported by our team. A great success for Russell Crawberry!

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