Data-Driven PPC & Paid Search
BarkWeb is a digital marketing agency based in Eastbourne, East Sussex. We deliver expert PPC, Paid Search and Google advertising campaigns to boost your online presence and drive business growth.
We provide a range of performance and data driven PPC services that enable ambitious businesses to thrive across search engines.
Our digital marketing techniques include targeted advertising campaigns designed to power real growth, improve performance and visibility, increase enquiries and brand awareness, and reach out to new audiences, generating positive results for your business.
Your Google Partner Agency
We are proud to be an Accredited Google Partner, working as your digital marketing agency to support your business in achieving its goals. As a Google Partner, we have demonstrated expertise in effectively managing Google Ads Campaigns, ensuring optimal performance and return on investment (ROI) for our clients.
This certification signifies our deep understanding of Google’s advertising platforms, best practices, and the latest industry trends. Be assured we have the knowledge and experience to get the results, leveraging the latest tools and insights to maximize your campaign success.
Get in touch with our talented team and find out how we can drive measurable results to help your business.
What is PPC?
Pay-Per-Click (PPC) advertising or Paid Search is a form of digital promotion that uses key search terms related to your products and services to advertise your business in search engine results. PPC is a highly cost-effective method of advertising online, with the ability to have ads displayed in front of your target audience within minutes of launching a campaign.
PPC offers full control over budget and ad spend, allowing you to adjust bids, set monthly limits, and optimise performance in real time. Since you only pay when a user clicks on your ad, it’s a cost-effective way to attract high-intent customers.
PPC is a digital marketing solution that generates high-quality leads, increased conversions, and a strong ROI—making it a smart choice for businesses looking for fast, measurable results.
Ready to boost your business with PPC? Let’s create a results-driven strategy!


Our Approach to PPC
As a results-driven PPC agency, we help businesses achieve outstanding success from paid search campaigns.
Our approach combines data-driven strategy with creative execution, ensuring that every ad is targeted, engaging, and built to convert. We work closely with our clients to understand their industry, goals, and target audience, crafting personalized PPC campaigns that resonate with the right customers.
We create PPC campaigns and personable ads that effectively engage and convert your customers. Every aspect of our strategy is transparent and measurable, allowing us to track performance, optimize in real time, and demonstrate a clear return on investment.
With our expertise, your PPC campaigns won’t just drive traffic—they’ll drive real business growth.
Creative, Data-Driven PPC in Sussex
Google processes 3.5 billion search queries every day and accounts for 90% of the UK search market.
Our PPC and Google Ads strategies place your business above organic search results, reaching your target audience at the right time, wherever they are online.
With our data-driven PPC management, your business will benefit from cost-effective growth through qualified enquiries. As a Google Partner, our team brings expertise, experience, and a tailored approach to ensure your campaign generates qualified leads and delivers positive results.
Let’s turn searches into sales. Start your results-driven PPC campaign today.


PPC Campaign Management
We understand that PPC campaigns must align with your business strategy in order to deliver a successful return on your investment.
Our PPC campaign management uses data-driven decisions, together with an iterative, creative approach. This combination allows our expert team to provide strategic PPC advertising that delivers long-term, tangible and measurable business growth for your brand.
Every PPC campaign we manage involves large-scale experimentation and analysis to ensure we generate the results you expect. Through a mixture of both manual and automated bidding strategies, we aim to reduce the costs associated with your Google Ads campaign while achieving your targets and goals.
Ready to see tangible results? Let’s manage your PPC campaign for sustained growth and success.
FAQs
Why BarkWeb?
+
We’ve been in the PPC game since 2001. We’ve seen it all, and have tried and tested methods to improve campaign performance across a number of industries and sectors. With BarkWeb, you're in a safe pair of Google Accredited Partner hands (& proud to be the only partner in Eastbourne!)
How do you report on PPC progress?
+
We develop a bespoke PPC dashboard for each of our clients which summarises performance across SEO, PPC, Social Media and any other channels agreed upon. Reflections are also provided, which point out successes and areas of improvement for the campaign, based on pre-agreed objectives.
What is the difference between SEO and PPC?
+
SEO is the set of processes and techniques used to increase your website’s visibility in search engines like Google and Bing ‘organically’ (without the direct exchange of money). PPC is a method of advertising across networks, using a Pay-Per-Click pricing model. You pay for each click on your adverts, which direct online traffic to your website. Both methods can be used as part of long-term growth, whereas PPC is uniquely favoured for generating short-term results.
"We've been working with BarkWeb for a number of years now, and found them to be very professional, creative and passionate about what they do. We've worked with them with PPC, a brand new website, a registration site and an internal database. Quick to respond and quick to sort out issues. We would have no hesitation in recommending them."